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SINGAPORE'S LEADING PERFUME BRAND

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BE ALWAYS READY, SPRAY ANYWHERE
Luxury Refillable Atomiser (Unfilled)
Luxury Refillable Atomiser (Unfilled)
60 sprays in your pocket.

$29.00
TEST MORE FROM HOME (SG ONLY)
Tester Strips
Tester Strips
Free

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  • Shop by NOTES or RESEMBLANCES using filters in SHOP ALL.
  • MORE
  • 7X

    MORE AFFORDABLE

    4X

    LONGER LASTING

    305

    PERFUMES RESEMBLED

    #1

    IN THE MARKET

    50% concentrate 100ml perfumes

    RISK-FREE EXCHANGES & life-time warranty

    PRIORITY & TRACKED DELIVERY

    luxury gift-ready packaging

    LESS MARKUP.

    MORE QUALITY & SERVICE.

    Save more and get better performance with best in the world value offerings.

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    • HIGHEST STRENGTH

    50% concentrate for max performance.

    • MOST AFFORDABLE

    Best value per concentrate per ml.

    • WIDEST VARIETY

    Over 270 resemblances for any occasion.

    • LIFETIME PROTECTION

    100% satisfaction and life-time warranty.

    "out of all the brands i've tried, this is the best."

    AFFORDABILITY
    STENGTH
    PERFORMANCE
    ACCURACY
    VARIETY
    SERVICE
    PRIORITY DELIVERY
    PACKAGING
    REWARDS
    SAFETY & COMPLIANCE
    GUARANTEES & WARRANTY
    EXPERTISE
    SPEED TO REMAKE
    SECURE PAYMENT

    DESIGNER BRANDS

    NICHE BRANDS

    POP-UP BRANDS*

    FOR EVERY OCCASION

    View All Resemblances

    Unisex included for both options.

    Here’s how it works

    Quiz, Search, & shop

    New here? Take the quiz or see the catalogue to find your favs.

    checkout & rewards

    Express delivery and tracking. Get 10% cashback to use next time.

    start lasting longer

    Experience top performance and expand your collection.

    "I WILL DO RIGHT BY YOU." - josh, founder.

    You've helped this brand become a leader in Singapore. Your support will not be disrespected. We will keep improving, we will keep raising the bar, as long as this brand stands. I promise you that.

    BIG FANS, BIG REVIEWS

    In-House
    production

    Direct to
    consumer

    No additional
    margins

    value-first
    strategy

    Lab-tested, legal, & compliant

    cruelty
    free

    life-time
    support

    ethical & generous labour practices

    "BEST IN THE WORLD."

    We aim to be #1 in over a dozen areas.

    how it’s made

    From Raw Materials to Perfume

    step 1

    CREATE

    Feedback & Demand
    Materials Availability
    Margins w/ Concentration
    Reference Orders

    step 2

    DESIGN

    List Material Order
    Draft Practicality
    Draft Recipe
    Draft Variations

    step 3

    TEST

    Reference Comparisons
    Trial Formulations
    Recreate Accords/ DNA
    Troubleshoot

    step 4

    DEVELOP

    Internal Tests
    Longitudinal Data
    Stability Checks
    Adjustments/ Variants

    step 5

    CHECK

    External & Safety Tests
    Filter & Precipitate
    Temperature & Humidity
    Batch Reliability

    step 6

    PRODUCE

    Final Draft
    IFRA (CAT 4) Compliance
    Quality/ Colour Docs
    Bulk Measures & Prep.

    step 7

    PACKAGING

    Feedback & Issues
    Upgrade Practicality
    Finance Allowance
    Constant Improvement

    step 8

    MARKET

    RIFM/ GMP Safety
    Toxicology/ Health Reports
    Materials/ Inventory Prep.
    Bulk Maceration

    VISIT US IN SINGAPORE

    test them all

    Next time you visit Singapore, come down!

    LOCATION

    Plaza Singapura

    B1-26/27 68 ORCHARD ROAD SINGAPORE 238839

    Westgate

    01-K23 GATEWAY DRIVESINGAPORE 608532

    ABOUT US

    unemployed teacher to perfumer owned business

    I cannot talk about this hobby turned passion, without first writing about my appreciation for those that chose to support a random stranger from day one. For many new supporters, it will also be day one for you too, and I thank you for that blind trust and the opportunity to serve your perfume needs to the evergrowing hobby-turned-business that I get to share with you today.

    HOW IT STARTED

    A bartender, an aspiring-therapist, a teacher, a game designer, a consultant, a dancer, and a competitive sportsman.

    • 2019. Graduated, jobless for 1.5 years. Worked as a bartender and studied perfumery.
    • 2020. Triple-jobbed as a teacher in the day, bartending at night, and tutoring 7-days.
    • 2022. Used savings to start flavoured seltzer drinks. Never launched. Lost $70k sgd.
    • 2022. Tested early perfumes with 1-on-1 appointments. Leased first workshop 4 months in. Still teaching.
    • 2023. First employee. First van. Then one warehouse, into three; and fleet of vans. Teams built.
    • 2024. First store, then second. Heavy training. Employee count past 30.
    • 2025. Testing in markets outside SG. Online sales and leases signed. Overseas factories started. Compliance renovations started.
    • 2026. Online in three countries outside SG: Malaysia, Indonesia, Philippines.
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