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SINGAPORE'S LEADING PERFUME BRAND

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BE ALWAYS READY, SPRAY ANYWHERE
Luxury Refillable Atomiser (Unfilled)
Luxury Refillable Atomiser (Unfilled)
60 sprays in your pocket.

$29.00
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  • Shop by NOTES or RESEMBLANCES using filters in SHOP ALL.
  • MORE
  • 7X

    MORE AFFORDABLE

    4X

    LONGER LASTING

    296

    PERFUMES RESEMBLED

    #1

    IN THE MARKET

    50% concentrate 100ml perfumes

    RISK-FREE EXCHANGES & life-time warranty

    PRIORITY & TRACKED DELIVERY

    luxury gift-ready packaging

    320,128+ BOTTLES SOLD. THE CHOICE IS CLEAR.

    LESS MARKUP.

    MORE QUALITY & SERVICE.

    Get better performance that lasts.

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    • HIGHEST STRENGTH

    50% concentrate for max performance.

    • MOST AFFORDABLE

    Best value per concentrate per ml.

    • WIDEST VARIETY

    Over 296 resemblances for any occasion.

    • LIFETIME PROTECTION

    100% satisfaction and life-time warranty.

    "I WILL DO RIGHT BY YOU." - josh, founder.

    You've helped this brand become a leader in Singapore. Your support will not be disrespected. You will keep seeing improvements. You will keep seeing us raise the bar. As long as this brand stands. I promise you that.

    FOR EVERY OCCASION

    View All Resemblances

    Unisex included for both options

    Here’s how it works

    Quiz, Search, & shop

    New here? Take the quiz or see the catalogue to find your favs.

    checkout & rewards

    Express delivery and tracking. Get 10% cashback to use next time.

    start lasting longer

    Experience top performance and expand your collection.

    "out of all the brands i've tried, this is the best."

    AFFORDABILITY
    STENGTH
    PERFORMANCE
    ACCURACY
    VARIETY
    SERVICE
    PRIORITY DELIVERY
    PACKAGING
    REWARDS
    SAFETY & COMPLIANCE
    GUARANTEES & WARRANTY
    EXPERTISE
    SPEED TO REMAKE
    SECURE PAYMENT

    DESIGNER BRANDS

    NICHE BRANDS

    POP-UP BRANDS*

    In-House
    production

    Direct to
    consumer

    No additional
    margins

    value-first
    strategy

    Lab-tested, legal, & compliant

    cruelty
    free

    life-time
    support

    ethical & generous labour practices

    "BEST IN THE WORLD."

    We aim to be #1 in over a dozen areas.

    how it’s made

    From Raw Materials to Perfume

    step 1

    CREATE

    Feedback & Demand
    Materials Availability
    Margins w/ Concentration
    Reference Orders

    step 2

    DESIGN

    List Material Order
    Draft Practicality
    Draft Recipe
    Draft Variations

    step 3

    TEST

    Reference Comparisons
    Trial Formulations
    Recreate Accords/ DNA
    Troubleshoot

    step 4

    DEVELOP

    Internal Tests
    Longitudinal Data
    Stability Checks
    Adjustments/ Variants

    step 5

    CHECK

    External & Safety Tests
    Filter & Precipitate
    Temperature & Humidity
    Batch Reliability

    step 6

    PRODUCE

    Final Draft
    IFRA (CAT 4) Compliance
    Quality/ Colour Docs
    Bulk Measures & Prep.

    step 7

    PACKAGING

    Feedback & Issues
    Upgrade Practicality
    Finance Allowance
    Constant Improvement

    step 8

    MARKET

    RIFM/ GMP Safety
    Toxicology/ Health Reports
    Materials/ Inventory Prep.
    Bulk Maceration

    VISIT US IN SINGAPORE

    test them all

    Next time you visit Singapore, come down!

    LOCATION

    Plaza Singapura

    B1-26/27 68 ORCHARD ROAD SINGAPORE 238839

    Westgate

    01-K23 GATEWAY DRIVESINGAPORE 608532

    ABOUT US

    unemployed teacher to perfumer owned business

    I cannot talk about this hobby turned passion, without first writing about my appreciation for those that chose to support a random stranger from day one. For many new supporters, it will also be day one for you too, and I thank you for that blind trust and the opportunity to serve your perfume needs to the evergrowing hobby-turned-business that I get to share with you today.

    HOW IT STARTED

    A bartender, an aspiring-therapist, a teacher, a game designer, a consultant, a dancer, and a competitive sportsman.

    • 2019. Graduated, jobless for 1.5 years. Worked as a bartender and studied perfumery.
    • 2020. Triple-jobbed as a teacher in the day, bartending at night, and tutoring 7-days.
    • 2022. Used savings to start flavoured seltzer drinks. Never launched. Lost $70k sgd.
    • 2022. Tested early perfumes with 1-on-1 appointments. Leased first workshop 4 months in. Still teaching.
    • 2023. First employee. First van. Then one warehouse, into three; and fleet of vans. Teams built.
    • 2024. First store, then second. Heavy training. Employee count past 30.
    • 2025. Testing in markets outside SG. Online sales and leases signed. Overseas factories started. Compliance renovations started.
    • 2026. Online in three countries outside SG: Malaysia, Indonesia, Philippines.
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