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              resembling Bleu de Chanel (2018) by Chanel
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resembling The Yulong by Giorgio Armani
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resembling Another 13 by Le Labo
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resembling Mojave Ghost by Byredo
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resembling Bergamote 22 by Le Labo
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              In-House 
production
 
            
              Direct to 
consumer
 
            
              No additional 
margins
 
            
              value-first 
strategy
 
            
              legally safe & compliant
 
            
              cruelty 
free
 
            
              life-time 
support
 
            
              ethical & generous labour practices